POSITION SUMMARY:
POSITION SUMMARY:
The Senior Copywriter will help to create and reinforce the Todd Snyder brand voice and narrative across all channels. This role will also execute creative strategy to drive engagement and brand awareness.
RESPONSIBILITIES:
Develop and manage brand voice/story telling across all channels
Responsible for digital and store experience
floorsets/experience from windows to dressing rooms
websets from home page to landing pages, UX, etc.
email/sms
ooh/media
social
loyalty program
Develop seasonal story with team
Define and prioritize key marketing/editorial messages of season
Ideate big picture thinking
Plan/create content captured on shoots for social and blog platform
Product naming/equity/pdp and direction for seasonal collections
Partner with legal to ensure usage and ownability on equity and IP
Provide creative editorial support for strategic corporate priorities
Inspire and support copywriters and creative marketing team
Identify and communicate priorities to team and guide deliverables
Review all work and manage production processes
Other duties as assigned
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
RESPONSIBILITIES:
- Develop all studio photo shoot plans based on Merchandising business needs and seasonal brand objectives.
- Additional responsibilities & projects as assigned.
QUALIFICATIONS:
- BFA in Graphic Design/Photography required. Advanced degree preferred.
- 12+ years experience in creative leadership position for design, art direction, and conceptual development. Experience with premier
