Assistant - Public Relations

 

BE PART OF SOMETHING REAL

 

POSITION TITLE:                  Assistant – Public Relations

REPORTS TO:                        Senior Manager – Public Relations                                  

POSITION SUMMARY:

• Work closely with the Aerie, OFFLINE, unsubscribed PR team to help execute seasonal strategies and ongoing needs.
• Assist in gathering all materials required to promote the brand and secure positive press coverage.
• Monitor for press placements, create reports highlighting wins.
• Provide recommendations on innovative ways to garner brand awareness.

 

RESPONSIBILITIES:

• Support PR department on all needs, events, projects and initiatives
• Works with merchants and styling team to maintain PR sample organization and sample trafficking
• Collaborate with cross functional teams to remain up to date on seasonal assortment
• Collaborate with PR agency to process all influencer, editor + celebrity personal orders through DC, online or store pull
• Track and monitor all press clippings in all media outlets
• Track and monitor PR departments overall deliverables and press reporting results
• Works cross functionally to create seasonal lookbooks for seasonal pitching
• Create and maintain fashion, media and celebrity lists
• Assist in developing and organizing seasonal product mailings
• Help plan and execute seasonal press presentations and events
• Support VP with travel and expenses and any meeting requests as needed
• Organize and oversee PR office and fulfillment of team projects, including administrative responsibilities
• Manage office/showroom supplies as needed
• Remain current with fashion trends, pop culturally relevant events, entertainment industry, and all media platforms
• Be aware of industry changes and competition providing recommendations on impactful programs

 

QUALIFICATIONS:

• Experience in fashion internships preferred
• High degree of proficiency MS Office Suite, Google and Internet applications
• Strong prioritizing, interpersonal, presentation, & problem-solving skills
• Strong verbal and written communication skills
• Demonstrated collaborative skills and ability to work well within a team
• Ability to work in a fast-paced and deadline-oriented environment
• Self-motivated and proactive, with critical attention to detail, deadlines and reporting
• Strong interest in fashion and social media
• Ability to think creatively and out-of-the-box

 

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.